Tools & Tactics  Overview

Not-For-Profits

If you are a Foundation, how up to date and fresh is your market positioning? Likely it is OK, not where you want it to be but OK. The same for any NGO; you are so busy treading water financially and focussing on your operations to serve clients in need that you do not prioritize change or innovation. Or understanding your database and donor base. There are tools out there which make it easier and cheaper than you may think to refresh your look and tactics so that you have a fresh message to revive your donor base, attract new partners and grow brand awareness. Yes it takes some time and effort, but likely it is worth it, even in the short term.

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Corporates

How have you considered cause marketing in your recent marketing mix? Or how you can use a Corporate Social Responsibility re-look to enhance your brand image or inspire your employees?  Do you wake up at night knowing that your company could do more to positively affect social change?

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There is more pressure than ever on companies regarding social impact. It comes from employees, customers and investors. More so than with previous generations, the young adults of today want to know who you are and what you stand for , not just what you sell and what it costs. If you can answer that to their satisfaction through the right tools and tactics, you are more likely to have a more loyal customer base. Sustained value for cause, sustained value for your business.

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The thing is, you do practice and invest in positive social change...and you feel it is sufficient.  And it probably is, however you do not believe that other valuable stakeholders give your organization sufficient credit for these contributions including being a good employer and responsible producer . That means it is probably time for a re-look. Let's think about what you do, who you do it with, how you communicate your efforts and of course what you are trying to achieve.

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