Strategy Overview

Not-For-Profits

Whether fundraising, advocacy or awareness is the need of your mid-sized NGO or foundation, the right strategy is the first step to get you there. Hinge and its partners can execute an exhaustive dive into your current database as well as relevant qualitative and quantitative research to understand where you are and where the opportunities lie. The next step is to form a strategic direction including a communication/CRM plan and list building tactics. The third step is to formulate a go-to-market positioning including relevant fresh tactics and partner targets.

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Corporations

There is a lot to think about. Certainly supporting a cause that means something to senior executives or ownership is good. But what about the causes that other really important stakeholders such as your employees and your customers care about? And how do you engage them? Let's call a spade a spade; companies can benefit by their CSR or Cause Marketing strategy (and those two things are different). These can help you retain employees or deepen engagement with customers - both of which help you sell more. Lastly, if you have a cause that relates to your business, customers (and employees) will be more likely to consider your company as even more of an expert in your field. 

Lots to think about indeed.

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